The Rise of the 'Tweakment' - The Cosmetic Trend That's Here to Stay

Surgical and non-surgical figures reveal trends

The latest figures from The British Association of Aesthetic Plastic Surgeons (BAAPS) released February 2018 reveal that more British women are shunning facial surgery. The number of female facelifts carried out in 2017 was down by a huge 44% decrease, and brow lifts dropped by nearly a third. Meanwhile the number of non-surgical procedures continues to rise, with a report by Mintel showing that 90% of cosmetic interventions in the UK are now non-surgical.​

The trend for less-invasive procedures and less obvious results

At the start of  year The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) – the world’s largest association of facial plastic surgeons – released the data from their annual survey. It showed that looking unnatural is a top fear for many when it comes to cosmetic interventions - people increasingly want to look good without others thinking they've 'had something done'.
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